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Citizen Church · Campaign Review

Sting Library · How to use the library

Staged · Nothing posted round 3 · v4 · July 11, 2026

These pieces are stock: made once, used every week. Round 3 introduces the overlay system and the ending architecture; the notes below say where each family goes so any editor can pull the right ending without asking.

Each family is one job (a sign-off, an event end, a show open, a transition). Every sting is built as an overlay that drops onto any project, and each family will offer ending variants (tagline, web address, or clean) as the library grows. The grade picks per family.

01

Round 3 · the overlay system

What changed

Every sting now ships as a transparent overlay: an editor drops it on top of any video and the brand ending just lands. Nothing is baked to a background anymore. Where a piece wants its own ground, that ground is a flat brand surface, never a scene.

Dark and light

Masters file in two versions where it matters: charcoal center letter for light backgrounds, white for dark. The drop test shows both doing their job.

02

Round 3 · the three endings

Clean / tagline / web address

Every family declares its ending by what the viewer should do next. Clean for utility moments that carry their own next step. The tagline, On earth as in heaven, for identity moments. The web address for funnel moments. The sign-off stages all three so the pick happens on real footage.

How they file

The core master is always clean; tagline and web endings file as ready-to-drop versions beside it. One drop per use, no assembly.

03

Round 3 · the directions in one line each

The Carve

The whole circle is carved open by the cross; the corner squares; the name arrives. Reverent and clean.

One Line

One unbroken line draws all four arcs in a single gesture and floods to full weight. Precise, for show furniture.

The Alignment

Four pieces hang scattered in space until the camera finds the one viewpoint where they become the mark. Energetic.

Light Through The Cross

The cross shines first; the mark forms as the shape that makes the light. Cinematic, for bumper endings.

The Living Mark

The seated mark holds with a slow current inside the red. Quiet furniture for end screens.

The Ember Take

Embers stream in and forge the exact mark. A first proof of a generated lane that keeps the geometry perfect.

04

The library in one line

What this is

Reusable brand endings, openers, and transitions. They get stitched onto content; they are not content by themselves. After approval they live in the studio library and get pulled into every video product.

05

The sound

Where it lives

Every ending carries a produced musical signature matched to its energy: warm and settled for sermon endings, driving for events, bright for news, playful for kids. Transitions carry only a real whoosh and a soft hit so they never fight the content around them.

Audio-only uses

Once a signature is chosen per family, a standalone audio master gets cut for anything audio-only, like a future podcast intro.

06

Sign-offs

Where

The last 3 seconds of every sermon clip, Reel, and Short. Vertical on vertical content, wide on wide.

How

Cut it in clean at the end of the content. No fade between content and sign-off; the sign-off IS the ending. Its quiet tail is on purpose, so the clip breathes before the video ends.

Do not

Do not put a sign-off at the START of a clip. Clips open on the content hook; the brand lives at the end.

07

Event ends

Where

The opener is the first 2 seconds of an event promo video; the closer is its last 3. The closer's bottom band stays clear on purpose: the date, time, or link goes there, added per event.

Do not

Do not cover the mark with event type. The clear band is the type zone.

08

News + the wipe

The open

Runs at the top of the weekly news video, before Daniel's first line.

The wipe

Drop it over any cut that deserves emphasis: a segment change in the news video, a scene change in a promo. It covers the cut for a third of a second, flashes the mark, and gets out. Use it on cuts that matter, never on every cut. A version with transparency exists in the library for editors.

09

Bumper resolve

Where

The final seconds of a series bumper. The series world fades or resolves, this piece seals it with the brand. Its pace is slow on purpose; it belongs after worship-adjacent content, not after a hype cut.

10

End screen

Where

Appended as the last 20 seconds of every published YouTube video. YouTube's own subscribe and next-video buttons get placed over the clear right side in the upload editor.

11

Kids

Where

Opens and closes kids content when that lane launches. Same mark, same corner beat, bouncier physics, brighter sound.