Citizen Church · Campaign Review

The Towel

Staged · Nothing posted v2 · July 11, 2026 From the July 5 message

One micro film, five short clips, stills, and social cards, all built from Sunday's message "Why Your Best Love Still Leaves Them Empty" (John 13). Everything on this page is staged for team review. Nothing has been posted anywhere.

What this review needs

  1. Grade the film. Ship it as is, send it back for revision, or hold it.
  2. Grade the clips and cards. Name any piece to kill or re-crop by the code on its card, like CLIP-03 or CARD-2.
  3. Call the Fam challenge. Run the group post and lock screen this week, edit them first, or skip this round.
  4. The talking-head is optional. If it is not recorded this week it rides to the next run untouched.
Send feedback to Daniel, or drop it in the #comms channel. Nothing posts until it is approved.
01

The Film

The flagship of the campaign. 77 seconds, vertical.

IG ReelYouTube ShortFam Group
FILMStaged
THE TOWEL · micro film
77s · 9:16 vertical
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What you are watching

One world built around one object: the towel. The voice track is Daniel's real delivered sermon audio, start to finish. Built shots carry the story of the room; real pulpit moments land the conviction.

The final shot turns the camera around: the towel is offered to you. It ends on the line the whole campaign hangs on: "You don't get to say what love is. He already did."

02

The Clips

Five vertical clips cut straight from the real sermon footage. Each one stands alone.

IG ReelYouTube ShortCLIP-01 also Fam Group
CLIP-01Staged
The towel
47s · the anchor clip
The towel tension, with the context card up top. The lead piece of the set.
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CLIP-02Staged
Am I good at loving
47s
The cold-open self-audit that started the whole message.
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CLIP-03Staged
A God who goes first
45s
The CEO bit. Warm and funny.
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CLIP-04Staged
The dirty part
43s
Why receiving love is harder than giving it.
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CLIP-05Staged
Even Judas
28s
Scandalous grace.
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03

The Stills

Built stills of the one world the film lives in. They anchor the cards below and can run on their own.

The towel on the peg
S1Staged
The towel on the peg
Twelve places, one towel
S2Staged
Twelve places, one towel
The basin
S3Staged
The basin
The towel, offered to you
S4Staged
The towel, offered to you
The towel offered, vertical
S4-V2Staged
The towel offered, vertical
Feet at the door
F1Staged
Feet at the door
Built for the film's opening.
The table in silhouette
F2Staged
The table in silhouette
Built for the film.
04

Cards · Carousel · Lock Screen

Quote cards for the feeds, a six-slide carousel, and a lock-screen wallpaper that rides with the Fam challenge.

IG FeedIG CarouselFam Group
Quote card: you don't get to say what love is
CARD-1Staged
"You don't get to say what love is"
4:5 shown · 9:16 also built
Quote card: the Lord is on the floor
CARD-2Staged
"The Lord is on the floor"
4:5 shown · 9:16 also built
Quote card: the pour line
CARD-3Staged
The pour line
4:5 shown · 9:16 also built
Lock screen: grab the towel
LOCKStaged
Grab the towel
Lock-screen wallpaper
Attaches to the Fam Group challenge post.
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Carousel slide 1
CAR-1Staged
Carousel 1 of 6
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Carousel slide 2
CAR-2Staged
2 of 6
Carousel slide 3
CAR-3Staged
3 of 6
Carousel slide 4
CAR-4Staged
4 of 6
Carousel slide 5
CAR-5Staged
5 of 6
Carousel slide 6
CAR-6Staged
6 of 6 · the door
Ends on the invite.
05

The Words

Every caption, title, and post, paired to its piece: the film, all five clips, the carousel, the Fam Group challenge, and an optional talking-head script. Two of the posts are Daniel's to post personally and are staged for his edit.

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